ViacomCBS will rebrand their streaming service, CBS All Access, to Paramount+ early next year.
The new name comes alongside the announcement of an expansion of its original programming and the integration of both Viacom and CBS corporations to expand the service overseas where the Paramount name carries more clout than the CBS name.
Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling. With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”Bob Bakish, President and CEO, ViacomCBSTrending
The new original series that are planned for Paramount+ will include a 10-episode aimited series centered around Al Ruddy’s experiences while shooting The Godfather, a series from Taylor Sheridan (Yellowstone) about a CIA terrorist program, a semi-reboot of the classic MTV show Behind the Music, a true crime docuseries based on Criminal Minds, and a revival of The Game, the spin-off of the CW show, Girlfriends.
Here are the official descriptions of said shows:
- The Offer, a scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy’s extraordinary, never-revealed experiences of making The Godfather. The 10-episode event series is written and executive produced by Michael Tolkin (Escape at Dannemora and The Player). Ruddy will also serve as executive producer, and Emmy-winning producer Leslie Greif (Hatfields & McCoys) will executive produce and be a writer on the series.
- Lioness, a spy drama created by Taylor Sheridan (Yellowstone) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce. Based on a real-life CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series is produced by Paramount Network and 101 Studios.
- A reimagination of the Emmy®-nominated series Behind the Music entitled MTV’s Behind the Music – The Top 40, which will unlock MTV’s vault from the past 40 years for a unique and intimate look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.
- The Real Criminal Minds, a true crime docuseries based on the hit CBS Television series, and produced by XG Productions in association with CBS Television Studios and ABC Signature.
- The service is also developing a revival of The Game as part of BET’s programming on Paramount+ from CBS Television Studios and Grammnet Productions.
These new series mentioned above joined the already planned Kamp Koral, a spinoff of SpongeBob SquarePants that shows the cast from the show at summer camp (sorry, Kamp), The SpongeBob Movie: Square on the Run in early 2021 along with many other streaming originals yet to be announced.
These originals join CBS All Access’ library of over 20,000 episodes and movies from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, as well as exclusive originals such as The Good Fight, The Twilight Zone, Tooning Out the News, No Activity, Why Women Kill, Interrogation, The Thomas John Experience, and Tell Me A Story as well as upcoming originals The Last Stand, The Man Who Fell to Earth, The Harper House, and Guilty Party. The service is also the exclusive domestic platform to Star Trek: Discovery, Star Trek: Picard, the animated series Star Trek: Lower Decks, and the upcoming U.S.S. Enterprise-based Star Trek: Strange New Worlds.
Since July, CBS All Access has added UEFA, Big Brother Live Feeds, Star Trek: Lower Decks and more than 3,500 episodes across the brands of ViacomCBS.
Leading up to the rebrand, CBS All Access will expand its library to over 30,000 episodes and movies and will be developing new series from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, showcasing the portfolio of ViacomCBS, ala Disney+.
The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount+ name .With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”Marc DeBevoise, Chief Digital Officer, ViacomCBS and President & Chief Executive Officer, ViacomCBS Digital
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